Your website isn’t something you launch once and forget about. Like your actual business, it needs care, attention, and the occasional refresh to keep it working well — for both visitors and search engines.
Here’s how often (and why) you should be updating your small business website.
1. Regular Content Updates (Monthly or As Needed)
Your website content should reflect what’s happening in your business right now. Update service information, team bios, pricing, blog posts or special offers regularly. Fresh content keeps your website relevant and encourages repeat visits.
2. Blog Posts (Every 2–4 Weeks)
Adding regular blog content is a great way to stay visible online. It shows that your business is active, helps with SEO, and gives your audience something useful to read. You don’t need to post every week — quality over quantity matters.
3. Software & Plugin Updates (Monthly or Quarterly)
If your website runs on a platform like WordPress, you’ll need to keep things like themes and plugins up to date. This protects your site from security vulnerabilities and keeps everything running smoothly.
4. Design Refresh (Every 2–3 Years)
Design trends and user expectations evolve. If your site hasn’t had a visual update in several years, it might start to look outdated. A modern, user-friendly layout can boost trust and improve the user experience.
5. SEO Check-Ins (Every 6–12 Months)
Over time, your rankings can shift. Revisit your keywords, update meta descriptions, and make sure your content is still aligned with what your audience is searching for.
Final Thought
Keeping your site updated doesn’t have to be a full-time job — but a little regular care goes a long way in keeping your site relevant, secure, and effective.
Want help staying on top of updates? Contact us to chat about website maintenance.
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